Often, the most important function of a business website is to gather contact information from potential customers. That usually means offering a contact form or a lead capture page of some type that potential customers fill out and submit.
43Leads is all about making it easier for you to convert website visitors into leads, and eventually into customers, by notifying you right away when someone wants to talk, and by securely storing the information they share through your contact form.
But what do you want website visitors to do AFTER they fill out your form?
Wouldn’t it be great if your visitors continued to experience the content on your website, if they learned more about your company and services, if they didn’t just leave?
43Leads has added a new feature to help you extend engagement with website visitors by providing them with additional resources and offering them a secondary action.
We are now offering the option of a custom-built confirmation page that appears after your users have filled out and submitted their information on your contact form. The page will thank users for reaching out, and can also give them options for what to do next. We think of these options as secondary actions. They’ve completed the primary action, making contact, and now we want to extend their session duration on your website to keep them interested and engaged.
What are smart secondary actions to offer website visitors?
Here are a few examples of secondary actions you can offer your visitors on the confirmation page:
- Suggest they read your latest blog post or a featured article on your website
- Have them take a look at your awards page
- Ask them to read more about your approach
- Suggest that they follow you on Instagram or like your Facebook page
- Ask them to download your latest e-book
- Give them options to refer a friend to you
By giving visitors another action to take after they have submitted their contact information, you increase the likelihood that they will remain on your website and learn more about your company and what it has to offer, or further engage in some other way.
Ready to get started?
43Leads works hard to make sure that our clients never again miss leads that come through their websites. And we’re always looking for ways to expand our platform to better serve the needs of small business owners. By offering a customized confirmation page, 43Leads is helping small business owners better engage with their website visitors, making it more likely that those visitors become valuable customers.
Contact us today to get started.