Email blacklisting happens when your domain, IP address, IP block, shared hosting server, or email server is added to a list that blocks you from receiving email communication. This occurs, most often, when you are on a shared server with “bad neighbors” who are sending out spam. You are penalized, along with them, by being added to an email blacklist. The result is that you stop receiving emails when potential customers fill out the contact form on your website, and your business misses out on valuable leads.
As long as your website is on a shared or unmonitored server, there is no way to guarantee that it won’t be blacklisted. What 43Leads does is create a contact form that is hosted on our dedicated server, which is constantly monitored, and captures and logs any emails that come from that contact form. With 43Leads, you will never again miss an email from a potential customer.
The best case is that your IP address is never blacklisted and you never experience an interruption in leads from potential customers. But that’s a gamble.
The worst case is pretty bad. First off, when your IP address is blacklisted, your website doesn’t have any way of knowing. So as potential customers submit their information through the contact form, they are given a message indicating it was successfully transmitted. But after the email is created and sent, it’s blocked by your email service provider, and neither you nor the user knows what has happened. The customer thinks you received the message, so they’re waiting for your response, and you’re in the dark. Eventually, someone calls and complains, and you start to realize there’s a problem. Then you wonder how long it’s been happening and how many leads you’ve missed. You’re losing business! Worse yet, you’re getting a bad reputation because you’re not getting back to people, some of whom have now tried to contact you multiple times.
After contacting your website administrator to investigate, you learn that your IP has been blacklisted. You’re then told there’s nothing the hosting company can do. Your website admin contacts the blacklisting organizations and requests to have your IP removed. Then you wait, sometimes for days, to get a result. All the while, your website admin is checking the blacklists multiple times daily for an update on your status. What’s really frustrating is when you finally get cleared from the blacklist(s) and resume business as usual, only to be listed again the next day. This is a nightmare for you as the business owner, and your website admin who’s burning time without compensation. Of course, the angry customers and lost business leads don’t help either.
It’s quite common, and it’s happening more and more lately. Hosting companies pack shared servers with sometimes more than 5,000 accounts. It only takes one bad neighbor to get the entire server blacklisted.
Any small business that relies on customers to contact them through their website can benefit from 43Leads. Your website can be blacklisted at any time on a shared or unmonitored server, and you won’t even know it’s happened until it’s much too late. 43 Leads ensures that all leads are captured and saved, so you never miss an opportunity.
No. All hosting companies are susceptible to being blacklisted. And very, very few hosting companies actually monitor the status of their IP addresses. Furthermore, it’s usually the responsibility of the website owner to request the IP be removed from global email blacklists.