Recently, 43Leads signed up a new customer—an event services company in San Diego. This company specializes in logistics and planning for large sporting events in Southern California and also operates as a venue sourcing service.
Since this is a startup company with a new website and operating in a very niche market, they aren’t yet getting a lot of leads through their website. They are still getting their name out there and ramping up their digital marketing efforts so their potential customers can find them online. Currently, the company could go several weeks without receiving a legitimate lead through their website’s contact form. This will certainly change as the business grows, but as of now, if they went a month without being contacted through their website, they might not think anything of it.
But what if people actually were trying to connect with the business through their contact form, but the messages just weren’t being received? This happens more often than you might think. When a website is hosted on a shared server (as many small business websites are), and another website on that server decides to behave badly by sending out spam, every website on that server can be “blacklisted.” This means that their IP address is blocked from receiving email communication, and contact form submissions are never received.
Blacklisting can be devastating for a small business. A blacklisted business usually has no way of knowing it has been blacklisted, and potential clients will just assume the company has poor customer service because they never got a response to their contact form submission. This can quickly ruin a company’s reputation.
In the case of our event services client, missing out on just one potential client can mean missing out on thousands of dollars worth of business, or on a potential business relationship that could prove to be very lucrative for the company. They can’t afford that, and likely, your small business can’t afford that either. The annual cost to contract with 43Leads for our lead capture service is a small price to pay in comparison to the business you could lose if your website is blacklisted.
Your website is likely your business’s most important lead capturing tool. Protect it by allowing 43Leads to build and host your company’s contact form so you never miss another lead. Our service is designed specifically with small businesses in mind. We handle all of the coding and integration of the form into your existing website—you don’t have to do anything, other than enjoy the confidence of knowing your leads are being captured.
Don’t leave your website vulnerable to blacklisting any longer. If you have a business that depends on leads that come through your website, you need a service like 43Leads. If you’d like to know more about our service, our pricing, or if you’re ready to sign up, we’d love to hear from you. Contact us today.