We’re adopting Google’s latest reCAPTCHA technology to give 43Leads additional spam protection and to make it even easier for your customers to make contact. We’ve modularized the integration and it’s rolling out to all 43Leads forms as we speak.
Nothing’s 100% Perfect, But This is Secure
reCAPTCHA is the most widely used CAPTCHA provider in the world. With such a broad installed base, they can provide an unparalleled view into abusive activity on the internet. How does that help your lead capture form? Well, reCAPTCHA knows when to present a user with a secondary challenge, making it virtually impossible for bots to flood your inbox with automatic spam, wasting your time, taking your attention away from legitimate leads, and distracting you from business functions.
Super Easy to Use
reCAPTCHA is the slickest, easiest solution for users. It only minimally interrupts the user’s experience, maximizing the chance that they will complete your lead capture form successfully. This is essential; after all, capturing a lead is the first conversion in the sales process.
It’s even easy for the visually impaired. reCAPTCHA provides an audio option for those users who need it. Humans find the audio CAPTCHAs easy to solve, but bots don’t.
What Does CAPTCHA Stand For Anyway?
The name CAPTCHA is derived from the word “capture,” since at its inception, it was intended to capture human responses rather than computer responses. CAPTCHA is also an acronym for “Completely Automated Public Turing Test to Tell Computers and Humans Apart”.
History of CAPTCHA
Since the early days of the internet, and specifically, computer hacking, programmers have been trying to develop methods of making text illegible to computers. One of those initial methods was leetspeak. For example instead of typing “hello,” the leetspeak version of the word would look like this: “|-|3ll0.” Subsequent efforts (credited to two different teams of programmers in 1997 and 2003 respectively) have led to the development of the CAPTCHA programs we utilize today.
Modern text-based CAPTCHAs were developed to require three separate cognitive abilities used in combination: invariant recognition, segmentation and parsing — which pose major problems to computers, even in isolation. The human brain just so happens to excel at combining these tasks, particularly recognition and segmentation, into one process, while computers must complete each process individually. The human brain also excels at dynamic thinking based on context, which is parsing.
Does Your Business Need a Lead Capture Solution?
If you want to gather leads, get instant notification, and never manage plugins or do any coding, our solution is perfect for you. 43Leads was built specifically for the traffic profile and form submission types that are most common to small businesses. Request a call today and we’ll quickly identify your needs. After that, we do everything for you—you’ll never have to lift a finger!